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Please take a few moments to enjoy the most recent issue of Printer@Work below before you
Return to mccombprinting.com.

McComb Printing Inc September 08, 2010


A delightfully absurd take on everything from superheroes to office humor, twisted relationships, huggable animals, and more.
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The world of business and finance gets skewered, as Bottom Liners tackles subjects such as foreign takeovers, office policies, getting a raise, and the fast-paced world of Wall Street.
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With a daily readership of more than 95 million, Dear Abby is the symbol of a caring heart for millions of people around the world.
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In today's complex world of family issues, learn from Dr. Dobson's lifetime of practical experience in dealing with family problems.
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News From
McComb Printing Inc
Idea of
the Week





A “how-not-to” list for brochure creation.
A Message From McComb Printing Inc
The Way I See It

Planting a Seed

A young woman decided she wanted to grow an apple tree in her back yard. She had never planted anything before, so she started researching all she could about growing an apple tree. She learned about site selection, training and pruning, adequate fertility, pest control, and other factors helpful for creating a healthy apple tree. Every time she went out in her yard, she pictured the tree already grown with rich, beautiful apples all over it. Because of her determination and ongoing nourishment, the seed she planted grew into a flourishing tree that she was very proud of.

Here's the way I see it: You can't plant apple seeds and expect oranges. However, with a little determination and effort, you may be amazed at what you can grow. We plant "seeds" in life more often than we realize, and sometimes these ideas flourish into great accomplishments. If you're looking for creative nourishment, give McComb Printing a call. We'd be happy to help your seed grow.


Idea of the Week
10 Ways to Create the Wrong Brochure

To be successful, a brochure needs to be produced with a precise objective and a target reader in mind. It's best to create the least elaborate brochure likely to achieve its objectives.

Deciding on Your Purpose
Brochures fall into two broad categories — those that introduce a new product or service to a likely customer and those that turn an already interested customer into a buyer.

Using Color
Full color is more costly but is justified if the product or service you are offering needs color to show its features. For example, a wallpaper brochure or a brochure of knitwear would not work effectively in anything other than full color. Another reason for using full color may be to compete head-on with a rival’s color brochure.



Using two or even three colors is a cheaper alternative to full color and can be quite effective, especially if part of the brochure is printed in a screened color that lightens the tone and gives the effect of another color.

A limited use of color can look more sophisticated than bold colors. You might also consider using full color in only part of a brochure, or you might try using colored paper — although that is quite tricky to do well.

10 Ways to Create the Wrong Brochure
  1. Being concerned with the looks, but forgetting the sales objective.
  2. Giving the printer poor artwork, but expecting excellent results.
  3. Forgetting to emphasize the unique selling proposition of your business.
  4. Omitting (or hiding) prices if they are critical to the reader’s decision-making.
  5. Printing too many brochures with details that date too quickly.
  6. Giving insufficient thought to how the brochure should best be distributed.
  7. Using text on the brochure that is too small to read easily.
  8. Including poor-quality or inappropriate illustrations.
  9. Allowing a fussy or complex design to distract from the key selling message.
  10. Forgetting to monitor the response (as with any other type of advertising).


See more great ideas like this!
Click here to visit the McComb Printing Inc Ideas Collection.

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